MONTHLY EMAIL NEWSLETTER: JUNE 2011
In my box labelled 'old clippings: keep' is a front page from The Guardian in 1985. 'Life on the Planet under Threat' reads the teaser before directing the reader to 'See page 13, International News'. There, another grim environmental report was reviewed in grinding detail. This was my most vivid encounter with our capacity to deal with unwelcome news by well, ignoring it. Having learned, as a young journalist, that nobody would read my precious stories from beginning to end, and that they'd be wrapped around fish and chips within 24 hours, I've long understood the value of little-and-often. This is why I like tweeting. It's never a big deal if someone or everyone ignores an unwelcome story; I can just keep peppering away. This past month, for example, I've tweeted the happy news that renewable energy cannot sustain an energy-intensive society; we don't have enough copper for electric cars; and 4,000 pharmaceutical contaminants are being discharged into Europe's environment. I assume you treat these tweets like a late night horror channel and skim, or snore, right through them. But I have a cunning plan: you'll get so fed up with this drip drip drip of bad news that you'll storm out of the house and go find a human being to talk to. That way you'll become an xskooler.
Oh, and when I tried to Google that Guardian headline? The fourth hit was a piece in lifeandstyle called "Is The British Curry Under Threat".
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